WHY choose   The Insurance Group

Because we have merged our 5 agencies, our insurance agency is better able to serve you by sharing our ideas as a tight-knit work force.
Whatever you need, we are here to help. Contact us right away with questions, claims, or insurance rate quotes.

Welcome to - the insurance group

5 Local Insurance Agencies merged together to provide you with one on one attention for all your requests.
Weiser, Idaho - Fruitland, Idaho - Emmett, Idaho - Cascade, Idaho - Ontario, Oregon


About The Insurance Group

The Insurance Group, Inc. has history in the area that dates back to 1908 when Lloyd and Son was formed by John Lloyd and his son, Fay.

Some of our awesome Fruitland staff

It transformed down family roots with current partner Larry Lee joining in 1975. In 1993, Larry joined with Dennis Holmes, who had owned the Holmes Agency for over ten years, to become part of Three Rivers Agency. In 1998 Lee and Holmes, along with the Ontario and Fruitland offices of Three Rivers Agency, formed The Insurance Group, Inc.

Insurance specializations

When it comes to purchasing insurance our local agents provide guidance in selecting the right policy for your individual needs.


Big or small, we have business insurance solutions for you. We recognize the challenges and rewards of running your own operation and we can help you with the unique risks of your business.

Auto - Vehicle

Everyone has different auto insurance needs. We make sure that you have the right coverages and policy limits for you and your car, RV, utility vehicles and watercraft.

Life - Health

Life and Health insurance is the cornerstone of financial planning for you and your family. Our experienced team is available to assist in tailoring a policy for you.


Your home is your most valuable asset. We will explain what's included in your home policy and give you the options that work best for your unique situation.

Local Offices

Weiser Office

fruitland idaho insurance office

Fruitland Office

Emmett Office

Cascade Office

Ontario Office

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